IT INNOVATION


Dayton Superior Catapults Ahead Of Its Competition

Just over a year ago Dayton Superior set out to rebuild its main customer-facing website. It had a long list of requirements ranging from simple navigation and a responsive UI to an easy-to-use CMS so marketing could readily update content. To ensure the site would meet the requirements of users across the organization, the User Experience team involved more than 20 people from seven departments in the decision.

With the construction industry being so mobile with people traveling from jobsite to jobsite, a responsive mobile experience was also at the top of Dayton Superior’s must-have list.

“With the responsive design, you can browse our site from a phone, tablet, anything – and the content is right there and looks great. This is a great asset since all of our sales people have iPads. Mobile usage on the site is up at least 200% and sessions involving a social network share have doubled as well.” 

- Jay Requarth, User Experience Manager

Dayton Superior’s Sitefinity CMS website utilizes a sophisticated platform to support state-of-the-art navigation tailored to specific users. Intuitive capabilities adjust the flow of information based on whether a user is browsing or searching the site.
 
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