You will receive an XML document starting with a <product> tag.
The output varies, but should contain the following tags:
<product>
<productname></productname>
<imagelink></imagelink>
<productpage></productpage>
<desc></desc>
<mobiledesc></mobiledesc>
<product>
Sample Link: View Output
http://www.daytonsuperior.com/WebServices/featuredproduct.aspx